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Let's work together to bring your brand to life with eye-catching design elements (logo, color, typography, iconography, templates...) united into an authentic, compelling identity.
To give you a feel for the process, here is a brief description of my branding project with Northwest Academy.
With limited time and budget, Northwest Academy hired me to design an easy-to-use branding system that would strengthen the visual identity and illuminate the spirit of this independent, arts-focused school. They opted to keep their existing logo and reinvent the rest.
For the heart of their branding, I chose to use a visual element that signifies both arts and academia: a basic geometric shape. I started by tapping into my own studio art class experience and sketched out multifaceted shapes that could be used to unify the brand and to frame and organize type and images in layouts.
I experimented with the shapes, mocking up items from their list of deliverables: print products, print templates and a PowerPoint template. In the process, I developed and finessed a color palette and typography, sharing my work with them all along the way for their input.
I kept drawing, creating symbols representing the subjects taught at Northwest Academy. The symbols can be used individually as icons or altogether as a pattern.
Once all of the design elements were approved, I shared guidelines for their usage. We continue to use the geometric shapes as the foundation for everything from the Northwest Academy View Book and Inside Magazine to large format window art.
