Paint-by-numbers made a comeback, so Powell's sold some related merch that holiday season and we went all-in paint-by-numbers for the concept of that year's holiday promotion. I drew a paint-by-numbers, printed it onto canvas then painted it. I made smaller, matching paintings to promote Powell's merchandise and services. The previous year's gift wrap idea had been a success so I created a pattern again, using the campaign logo, and included it in the catalog for wrapping gifts.