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Another Powell's Books holiday promo

Paint-by-numbers made a comeback, so Powell's sold some related merch that holiday season and we went all-in paint-by-numbers for the concept of that year's holiday promotion. I drew a paint-by-numbers, printed it onto canvas then painted it. I made smaller, matching paintings to promote Powell's merchandise and services. The previous year's gift wrap idea had been a success so I created a pattern again, using the campaign logo, and included it in the catalog for wrapping gifts. 

Paint-by-numbers painting that I created for a Powell's Books promotion
Computer screen showing the web design for a Powell's Books holiday promotion
Powell's Books holiday catalog design
Four small paint-by-numbers paintings I created for a Powell's books promotion
Capital M Lending

This company of savvy, conscientious loan professionals hired me to come up with a series of quarterly magazine ads. I pitched a few concepts and this was the winner: showing the reader a charmed view of the world from where they lounge on the front lawn of their newly purchased home. I worked with writer Amanda Gersh to provide a fresh message for every season. 

Magazine showing an ad design for Capital M Lending
Four ads in a series of ads designed for Capital M Lending
Capital M Lending
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