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I am an idea-generating champion. And I can create the marketing graphics to turn a good idea into a fully-realized marketing campaign online & in print, with ads, catalogs, signage & merch.
Here is the story of a campaign I worked on with the Creative and Marketing Teams at Powell's Books.
Powell's Books' holiday promotion is the biggest marketing campaign of the year for the world's largest independent bookstore. Powell's was experiencing stiff competition from ebooks and wanted to showcase the physical book so I developed a concept combining the tactile quality of actual books with handmade artwork. I dug through Powell's recycling bins for books with compelling typography and images and used an X-acto knife to cut out the Powell's logo and an entire winter wonderland.
We used my cut paper art for the website, signage and print catalog. We made a pattern with the holiday logo to print on the backs of the catalog pages so that the promotional materials could reach an even broader audience in the form of gift wrap.
I directed the production of hundreds of paper snowballs also cut from recycled books. These were hung en masse in the five Powell's stores tying them together visually with the print and online promotion.
